Week 10 BLOG POST 1: Traditional vs Online Advertising

    I spent this week looking at how advertising has changed by comparing old yoga ads to what you can do now with digital marketing. The difference is massive. Traditional advertising is stuff like print flyers, magazine ads, and billboards. I found this old hand-drawn flyer for a yoga class taught by someone named Kareen Zebroff. It's basic black and white with the class time and days. To spread this ad, you'd print copies and post them around town or hand them out. You're just hoping the right people see it. There's no way to target who gets it or know if it actually worked.

    I also looked at old book covers and album covers for yoga products. They list physical addresses and phone numbers because that's all they had back then. If you wanted more info, you had to call or show up in person. No clicking, no instant booking. But traditional ads do stick around physically—people can keep them, and they don't get buried in a feed.

    Online advertising changes everything. You can target exactly who sees your ad—age, location, interests, whatever. Want to reach women 25-45 in Encinitas who like wellness? Done. You also get real data showing who clicked, who booked, who bounced. Traditional ads give you nothing—you print 500 flyers and have zero clue if anyone cared.

    The best part is online ads are interactive. You click a link and book a class right there. You can share it, comment, message the business. Some ads now work both ways—digital and print. Smart move.

    Bottom line: both types need good visuals and a clear message. But online lets you target better, track everything, and get people to take action way faster. That's the game now.