Week 10 BLOG POST 2: Sea Salt Studio Instagram Ads




 I made three Instagram ads for Jada's yoga studio, Sea Salt Studio in Encinitas. Each one targets different people with different goals. Used AI for the images, built them in Meta Ads Manager.

Ad 1: New Student Welcome. Shows someone meditating with a mandala wall behind them. Super peaceful vibe. This is for people who've never done yoga and might be nervous. Headline says "Find Your Balance" and the copy is like "New to yoga? You belong here." Kills the intimidation factor. Offers a free first class so there's no risk. I'd target people 25-55 near Encinitas interested in wellness but not already doing yoga. Call-to-action is "Book Now." Since it's online, I can track who actually booked.

Ad 2: Community & Lifestyle. Group class shot with good lighting and plants everywhere. This isn't just selling yoga—it's selling the whole vibe. Headline: "More Than Yoga. A Way of Life." Talks about community and spiritual connection. The image shows different body types and ages, so it feels inclusive without having to say it. Targeting goes wider to nearby beach towns, focusing on people into holistic living and spirituality. Call-to-action is "Learn More" because this crowd wants to explore first. I can track engagement and site visits to see if it's working.

Ad 3: Limited-Time Offer. Beach sunrise with a yoga silhouette. Looks sick. Has a specific deal: "3 Classes for $33." The offer is clear and affordable. Says "limited spots" to create urgency. Lists morning, midday, and evening classes to handle schedule objections. Targets people 22-65 who are into fitness and yoga. Call-to-action: "Sign Up." This one's built for conversions, and I can track exactly who signs up and how much each customer costs to acquire.

All three ads cover different stages. Ad 1 gets beginners in the door. Ad 2 builds the brand and emotional connection. Ad 3 converts people sitting on the fence. Running them all at once lets me see what works best and put more money there. That's the advantage of online advertising—you can test, measure, and adjust in real time. Traditional ads can't do that.

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